Campaign Analytics Manager
UOB · Ho Chi Minh (City Area)
Full-timeonsiteseniorMarketingMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role oversees the end-to-end execution of data-driven campaigns within the Personal Financial Services team at UOB. You will partner with business stakeholders to design tracking mechanisms, prioritize monthly initiatives, and optimize customer journeys across various touchpoints. Additionally, the position translates complex behavioral data into actionable strategic insights to maximize financial outcomes and refine customer segmentation.
หน้าที่ความรับผิดชอบ / Responsibilities
- Oversee end-to-end campaign operations ensuring timely delivery of relevant offers via appropriate communication channels
- Partner with business stakeholders to prioritize monthly campaign schedules and improve user journeys
- Establish robust tracking frameworks to monitor and measure ongoing campaign performance
- Analyze campaign metrics and deliver actionable recommendations to achieve financial targets
- Ensure all marketing initiatives strictly adhere to approved governance, risk, and control frameworks
- Uncover behavioral patterns to guide targeting strategies and present findings clearly to senior management
คุณสมบัติ / Qualifications
- Proficiency in analytical software and programming including SQL, Python, or SAS libraries
- Hands-on experience with business intelligence visualization tools like Power BI or Qlik
- Familiarity with retail banking products, particularly credit cards and personal unsecured loans
- Strong data-driven mindset with sound logical and multi-tasking capabilities
- Ability to operate independently while working effectively across diverse cross-functional teams
- Proactive attitude with a continuous drive to enhance workflows and delivery speeds
ทักษะที่ต้องการ / Required skills
- SQL
- Python
- SAS
- Power BI
- Campaign Analytics
- Data Analysis
- Customer Segmentation
ทักษะเพิ่มเติม / Nice to have
- Qlik
- Credit Cards
- Personal Loans