Director Insights & Analytics, SEA
Mondelez · Harbourfront, Singapore
Full-timeonsiteseniorMarketingTechnology
รายละเอียดงาน / Description
Based in Singapore, this leadership role drives the Insights & Analytics function across Southeast Asia, translating consumer, shopper, and market intelligence into competitive advantage. The Director will partner with marketing and commercial teams to shape growth strategies, lead annual planning with consumer insights, and champion the adoption of AI and technology to scale intelligence generation. This position involves managing a team of approximately 15 people and fostering continuous innovation in research approaches.
หน้าที่ความรับผิดชอบ / Responsibilities
- Identify growth opportunities for the business unit's strategic plan and annual contract.
- Generate behavior-changing insights and identify effective engagement levers.
- Optimize business performance through advanced modeling and analytics.
- Champion the adoption of AI, technology, and automation for intelligence generation.
- Manage resources and learning plans, including supplier relationships and contracts.
- Lead and develop a strong Insights & Analytics team across the business unit.
คุณสมบัติ / Qualifications
- 12-15+ years in consumer insights, analytics, or strategy, preferably in FMCG/CPG.
- Proven ability to lead insight-to-action in multi-market, multi-category environments.
- Deep expertise in quantitative/qualitative research, syndicated data, and market mix modeling.
- Experience leading annual/strategic planning processes with consumer insight inputs.
- Demonstrated ability to influence senior leadership and translate data into strategic narratives.
- Experience managing and developing teams of 10+ across multiple geographies.
- Strong commercial acumen to connect consumer insight to financial outcomes.
- Experience managing regional supplier relationships and contracts.
ทักษะที่ต้องการ / Required skills
- Consumer Insights
- Analytics
- Strategy
- FMCG
- CPG
- Quantitative Research
- Qualitative Research
- Syndicated Data
- Market Mix Modeling
- Team Leadership
- Commercial Acumen
- Supplier Management
ทักษะเพิ่มเติม / Nice to have
- AI/ML Deployment
- Automation
- Advanced Analytics
- Generative AI
- SEA Consumer Landscape
- Revenue Growth Management
- Shopper Insights
- Agency-side Experience
- Client-side Experience
- Digital Marketing