VP, Social Media Lead, Group Strategic Communications and Brand
UOB · Central Region (City Area)
Full-timeonsiteseniorMarketingMarketing
รายละเอียดงาน / Description
Based in Singapore, this role is for an individual contributor to lead and expand social media as a core strategic capability for UOB's Wholesale Banking and corporate portfolios. The position involves developing and executing B2B social media strategies, driving enterprise-level impact, and collaborating with senior leaders to enhance UOB's presence across regional and global platforms. You will translate the social media vision into actionable programs and content, scaling initiatives across Singapore and ASEAN markets.
หน้าที่ความรับผิดชอบ / Responsibilities
- Serve as a trusted social media advisor for key business units and stakeholders.
- Develop and execute end-to-end B2B social media content and campaign strategies.
- Lead high-visibility initiatives and extend content for audience engagement and business growth.
- Support executive and employee advocacy programs, setting digital profiling standards.
- Collaborate effectively across diverse internal teams and external partners.
- Achieve and exceed annual social media KPIs, using data for optimization.
คุณสมบัติ / Qualifications
- 8-10 years of experience in content, social, or digital marketing, or integrated communications.
- Background in B2B, financial services, or complex matrix organizations is preferred.
- Demonstrated success in leading impactful content programs or campaigns.
- Ability to launch new capabilities from concept to scale.
- Experience influencing senior leaders and driving alignment across multiple stakeholders.
ทักษะที่ต้องการ / Required skills
- Social Media Strategy
- Content Marketing
- B2B Marketing
- Digital Communications
- Stakeholder Management
- Campaign Management
- Data Analysis
- Social Media Analytics
- Thought Leadership
- Employee Advocacy
ทักษะเพิ่มเติม / Nice to have
- Financial Services
- AI-enabled Storytelling
- ABM
- LinkedIn Strategy