Customer Value Proposition Team Manager
UOB · Ho Chi Minh (City Area)
Full-timeonsiteseniorOtherMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role involves leading the development and refinement of customer value propositions, ensuring they align with business strategy and customer insights. The manager will oversee consistent messaging across all touchpoints, conduct market research, and build business cases for new initiatives. This position requires strong collaboration with various departments to drive effective execution and measure performance.
หน้าที่ความรับผิดชอบ / Responsibilities
- Design and refine customer value propositions for target segments.
- Ensure consistent messaging across all brand and customer touchpoints.
- Conduct market research and competitive analysis using CX data.
- Develop robust business cases for new strategic initiatives.
- Collaborate with cross-functional teams for cohesive execution.
- Define and track KPIs to measure proposition effectiveness.
คุณสมบัติ / Qualifications
- Over 7 years in strategic marketing or product management.
- Strong analytical, communication, and leadership abilities.
- Deep understanding of financial services and customer segments.
- Proficiency in data analysis tools for performance optimization.
- Ability to lead initiatives in a fast-paced banking environment.
- Bachelor’s degree required; Master’s preferred.
ทักษะที่ต้องการ / Required skills
- Strategic Marketing
- Product Management
- Analytical Skills
- Communication Skills
- Leadership
- Financial Services Knowledge
- Customer Segmentation
- Data Analysis
- Cross-functional Collaboration
- Business Case Development