Digital Usage Analyst
UOB · Kuala Lumpur (City Area)
Full-timeonsiteMarketingTechnology
รายละเอียดงาน / Description
Based in Malaysia, this role focuses on driving digital customer acquisition, engagement, and usage for banking products. The analyst will conceptualize and execute marketing campaigns, champion customer needs, and translate insights into product improvements. This position requires a data-driven approach to understand customer behavior, optimize strategies, and ensure consistent quality in marketing initiatives.
หน้าที่ความรับผิดชอบ / Responsibilities
- Develop plans for digital customer acquisition and engagement
- Define and prioritize campaigns to improve digital engagement and conversion
- Manage customer communication to drive digital adoption and usage
- Oversee marketing initiatives for mobile and internet banking products
- Utilize analytics to understand customer behavior and refine strategies
- Monitor existing digital features and support front-line staff
คุณสมบัติ / Qualifications
- University Bachelor's degree
- Ability to conceptualize and create marketing plans
- Experience with campaign management for digital banking
- Proficiency in data-driven decision making and analytics
- Strong stakeholder management and communication skills
- Understanding of regulatory policies for Digital Banking
ทักษะที่ต้องการ / Required skills
- Marketing
- Microsoft Office
- Analytics tools
- Qlik
- Adobe Analytics
- JIRA
- Confluence