Digital Payment Engagement Specialist
UOB · Ho Chi Minh (City Area)
Full-timeonsitemidOtherMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role drives customer growth by leveraging data-driven insights and optimizing campaigns. The specialist will analyze customer behavior, identify growth opportunities, and translate complex data into actionable recommendations. This position involves collaborating with various teams to enhance digital engagement and improve key performance indicators.
หน้าที่ความรับผิดชอบ / Responsibilities
- Analyze customer behavior and digital performance to find growth opportunities
- Develop data-driven recommendations to improve customer engagement and adoption
- Recommend initiatives for customer acquisition, activation, and retention
- Monitor campaign effectiveness and suggest optimization strategies
- Prepare performance analysis and insight presentations for stakeholders
- Collaborate with product, data, and marketing teams on engagement initiatives
คุณสมบัติ / Qualifications
- Bachelor's degree in a relevant field like Business, Economics, or Data Analytics
- 3-5 years experience in Digital Banking, CRM, or Growth Marketing
- Proven ability to analyze customer behavior and provide business recommendations
- Experience supporting customer engagement or lifecycle management
- Familiarity with dashboards, campaign analytics, and performance reporting
ทักษะที่ต้องการ / Required skills
- Analytical thinking
- Data interpretation
- Commercial awareness
- Problem-solving
- Critical thinking
- Data storytelling
- Stakeholder management
- Communication
- Microsoft Excel
- Microsoft PowerPoint
ทักษะเพิ่มเติม / Nice to have
- Digital Banking platforms
- Mobile Banking platforms
- Customer Engagement platforms
- Customer segmentation
- Behavioral analytics
- CRM