Senior Associate, Data Scientist Campaign Management
DBS Bank · Jakarta Selatan
Full-timeonsiteseniorTechTechnology
รายละเอียดงาน / Description
Based in Indonesia, this role involves leveraging data, analytics, and predictive modeling to enhance campaign effectiveness, customer engagement, and business outcomes. The position supports campaign strategy development by identifying target customers, generating actionable insights, and optimizing marketing performance. You will be responsible for end-to-end campaign execution and building various predictive models.
หน้าที่ความรับผิดชอบ / Responsibilities
- Develop customer segmentation frameworks based on various data points.
- Identify optimal campaign channels to maximize revenue and customer engagement.
- Analyze customer journeys to find opportunities for different campaign types.
- Manage end-to-end campaign execution across products, channels, and segments.
- Translate business needs into campaign logic, target criteria, and execution plans.
- Build and maintain predictive models like Propensity-to-Buy and Customer Lifetime Value.
คุณสมบัติ / Qualifications
- Bachelor's degree in Mathematics, Statistics, or Data Science.
- Proficiency in Python and SQL programming.
- Experience with predictive modeling, customer segmentation, and forecasting.
- Familiarity with classification, regression models, and recommendation engines.
- Ability to evaluate model performance.
- Skilled in data visualization tools such as Power BI or Tableau.
ทักษะที่ต้องการ / Required skills
- Python
- SQL
- Predictive Modeling
- Customer Segmentation
- Classification Models
- Regression Models
- Forecasting Models
- Recommendation Engines
- Model Performance Evaluation
- Power BI
ทักษะเพิ่มเติม / Nice to have
- Tableau
- Communication
- Stakeholder Management
- Project Management