Marketing Performance & Operations Manager
Singtel · Singapore, Singapore
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Singapore, this role drives B2B digital marketing excellence by leveraging data, AI, and marketing technologies to enhance campaign execution and productivity. The manager will optimize demand generation programs, contributing to pipeline growth and revenue, while building scalable and data-driven marketing operations. This position involves managing various digital marketing campaigns and continuously exploring AI applications to improve efficiency and business impact.
หน้าที่ความรับผิดชอบ / Responsibilities
- Manage B2B digital marketing campaigns across multiple platforms
- Support go-to-market campaigns from planning to analysis
- Drive demand generation, lead nurturing, and ABM programs
- Oversee paid media and email campaign operations
- Manage B2B LinkedIn organic and paid campaigns
- Support website operations and optimization, including SEO
- Optimize CRM, marketing automation, and MarTech workflows
- Monitor campaign performance and develop dashboards for insights
คุณสมบัติ / Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5-7 years in B2B digital marketing or operations
- Strong understanding of B2B marketing, lead generation, and ABM
- Hands-on experience with paid media, email, LinkedIn, and website operations
- Experience with CRM, marketing automation, and MarTech workflows
- Experience using AI tools to improve marketing productivity
- Good understanding of SEO/AEO and digital customer journeys
- Strong analytical and project management skills
ทักษะที่ต้องการ / Required skills
- B2B Marketing
- Digital Marketing
- Marketing Operations
- Demand Generation
- Performance Marketing
- Paid Media
- Email Marketing
- LinkedIn Marketing
- CRM
- Marketing Automation
- MarTech
- AI Tools