Fractional Head of Marketing
SCALE Co. Ltd. · Bangkok
ContracthybridleadMarketingMarketing
รายละเอียดงาน / Description
A client of SCALE is looking for a Fractional Head of Marketing on a 6-month contract to lead its marketing function at executive level, without a full-time commitment.
This role needs someone who can deliver on all three fronts:
- Strategic direction — understand customers deeply, spot growth opportunities, then plan and allocate budget and resources where they will drive real results
- Team management — get the marketing team executing the plan, track progress, and build accountability for results
- Advertising performance — lower CAC and lift conversion on Google, Meta and TikTok campaigns, with measurable results
Engagement: 6-month fractional contract · Hybrid in Bangkok
Weekly hours and compensation will be discussed in detail at the interview stage.
หน้าที่ความรับผิดชอบ / Responsibilities
- Research customers and the market (customer insight, segmentation, customer journey) to pinpoint clear growth opportunities
- Set the marketing strategy and plan for the 6-month contract, with measurable KPIs
- Allocate marketing budget, resources and channel mix to the channels with the highest return
- Manage the marketing team: set goals, assign work, track progress and build accountability for results
- Set the team's operating rhythm, such as weekly reviews and a performance dashboard, so the team delivers on the plan and adjusts quickly
- Improve ad performance on Google Ads, Meta Ads and TikTok Ads to lower CAC and raise conversion rate
- Plan and oversee A/B testing across ad creative, audiences and landing pages to keep improving results
- Set up tracking and attribution for accurate measurement, and report results to leadership regularly
คุณสมบัติ / Qualifications
- You have directly owned a marketing results number, such as revenue, leads or CAC, as head of department or at director level
- You have managed a marketing team and led it to measurable targets
- You have managed ad budgets on Google, Meta and TikTok, with a record of lowering CAC or raising conversion that you can back with numbers
- You build strategy from customer insight and real data, and prioritize budget and resources with clear reasoning
- 10+ years of marketing experience, including team leadership
ทักษะที่ต้องการ / Required skills
- Marketing Strategy
- Customer Insight
- Team Leadership
- Budget Allocation
- Performance Marketing
- Google Ads
- Meta Ads
- TikTok Ads
- CAC Optimization
- Conversion Rate Optimization
- A/B Testing
- Marketing Analytics
- GA4
ทักษะเพิ่มเติม / Nice to have
- Confident use of AI tools in marketing work, such as creating ad assets, analyzing data or building automation
- Experience working as a fractional leader or consultant to multiple organizations
- Hands-on with measurement tools such as GA4, Google Tag Manager, Meta Pixel / Conversions API and TikTok Pixel
สวัสดิการ / Benefits
- ทำงานยืดหยุ่น
เงินเดือน / Salary
ไม่เปิดเผย / Confidential