Senior Manager, Customer Campaign & Repurchase
Prudential · Kuala Lumpur
Full-timeonsiteseniorMarketingMarketing
รายละเอียดงาน / Description
Based in Malaysia, this role drives customer value by leading repurchase, cross-sell, and up-sell initiatives for Prudential's existing customer base. The Senior Manager translates customer insights and business priorities into targeted campaigns, collaborating with various teams to activate and convert opportunities effectively. This position is central to the customer repurchase strategy, aiming to deepen customer relationships and unlock growth from the existing portfolio.
หน้าที่ความรับผิดชอบ / Responsibilities
- Develop and execute marketing campaigns for cross-sell, up-sell, and new customer acquisition.
- Collaborate with stakeholders on campaign delivery, activation, and post-implementation reviews.
- Prepare business presentations, performance reports, and analytical insights for campaigns.
- Manage campaign inquiries via dedicated hotlines and mailboxes.
- Drive the creation and deployment of customer engagement communications.
คุณสมบัติ / Qualifications
- Degree in Actuarial Science, Business, Marketing, Economics, or related fields.
- 7-10 years of experience in financial services or insurance, preferably in marketing campaigns or product development.
- Strong understanding of the life insurance market.
- Ability to lead initiatives and work independently.
- Proficient in English and Bahasa Malaysia.
ทักษะที่ต้องการ / Required skills
- Marketing Campaigns
- Customer Relationship Management
- Cross-selling
- Up-selling
- Stakeholder Management
- Analytical Skills
- Communication Skills
- Microsoft Excel
- Microsoft PowerPoint
ทักษะเพิ่มเติม / Nice to have
- Mandarin
- CRM Tools
- Customer Engagement Platform (CEP)