BW Influencer Marketing Lead
Unilever · Ho Chi Minh City, Vietnam
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role leads influencer marketing initiatives across local brand portfolios to maximize engagement and visibility. The position collaborates closely with external agency partners, internal brand teams, and content creators to craft compelling advocacy campaigns aligned with overall business strategies. Additionally, the individual oversees budget allocation, drives performance evaluation, and ensures standard operational practices are upheld.
หน้าที่ความรับผิดชอบ / Responsibilities
- Lead influencer marketing strategy and execution across Vietnam local brands.
- Cultivate and maintain strong relationships with agencies, influencers, and media partners.
- Manage PR and influencer campaign budgets, tracking and optimizing spending.
- Oversee external partner agencies to ensure alignment with corporate best practices.
- Collaborate with brand and creative teams to produce tailored influencer content.
- Measure and evaluate campaign performance metrics against strategic marketing objectives.
คุณสมบัติ / Qualifications
- Bachelor's degree holder in a relevant field.
- Between 2 and 3 years of KOL management experience within FMCG.
- In-depth familiarity with modern social media platforms and influencer discovery tools.
- Strong relationship-building and project coordination capabilities.
- Creative and strategic mindset with strong problem-solving skills.
- Proficiency in written and spoken English.
ทักษะที่ต้องการ / Required skills
- Influencer Marketing
- KOL Management
- Social Media
- FMCG
- Campaign Management
- Budget Management
- Agency Management
- English