VP, SME Digital Banking Analytics, Group Wholesale Banking
UOB · Central Region (City Area)
Full-timeonsiteseniorOtherTechnology
รายละเอียดงาน / Description
Based in Singapore, this role leads the development of analytics products to enhance digital acquisition, engagement, and sales for Small and Medium Enterprises (SMEs). The position focuses on converting customer and behavioral data into actionable insights and solutions, driving measurable value across digital channels and propositions. This is a strategic analytics product and business-partnering role, requiring ownership from problem discovery through implementation and value realization.
หน้าที่ความรับผิดชอบ / Responsibilities
- Translate digital banking priorities into an analytics roadmap for SME growth.
- Develop KPI frameworks and insights for digital sales and customer engagement.
- Analyze customer journeys to identify friction points and growth opportunities.
- Create actionable customer segments and next-best-actions using diverse data.
- Lead analytics for digital sales channels, focusing on conversion and revenue.
- Design and execute controlled experiments to optimize customer interactions.
คุณสมบัติ / Qualifications
- Relevant experience in digital, customer, product, or banking analytics with proven impact.
- Strong understanding of digital journeys, segmentation, and experimentation.
- Experience with customer, transaction, product usage, and digital behavior data.
- Proficiency in SQL and analytical tools like Python, SAS, or R.
- Ability to translate business needs into analytics products and recommendations.
- Strong commercial judgment, problem-solving, and stakeholder management skills.
ทักษะที่ต้องการ / Required skills
- SQL
- Python
- SAS
- R
- Power BI
- Tableau
- Qlik
- Digital Analytics
- Customer Segmentation
- Experimentation
- Data Governance