Regional Route to Market Manager, HCM
Mondelez · Ho Chi Minh, Vietnam
Full-timeonsitemidSalesFMCGRoute to MarketDistributionGeneral TradeSales
รายละเอียดงาน / Description
Based in Vietnam, this role drives the regional execution of distribution strategies and optimizes route-to-market operations across assigned territories. The appointed professional will oversee distributor efficiency, validate retail coverage accuracy, and guide field teams to achieve sales targets. Additionally, this position involves delivering actionable business intelligence and sharing best practices to expand product availability and commercial growth.
หน้าที่ความรับผิดชอบ / Responsibilities
- Turn national route-to-market strategies into regional execution plans and track core distribution metrics.
- Perform field visits and market rides to verify distributor practices, sales execution, and outlet data integrity.
- Assess partner distributor performance, implement corrective plans, and support onboarding and capability building.
- Oversee the regional outlet database, optimize monthly coverage plans, and identify opportunities for network expansion.
- Track competitive trends and local market developments to inform national commercial strategies.
- Compile regular performance dashboards, conducting root-cause investigations on distribution gaps.
คุณสมบัติ / Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline.
- Between 3 and 5 years of FMCG experience in sales, trade marketing, or distribution management.
- At least 1 to 2 years dedicated to field route-to-market, distribution, or channel execution.
- Thorough familiarity with the Vietnamese General Trade environment and distributor operations.
- Strong analytical skills with proficiency in Excel and distributor management systems.
- Willingness to travel extensively up to 60% of the time, with Vietnamese and English communication skills.
ทักษะที่ต้องการ / Required skills
- Route to Market
- Distribution Management
- General Trade
- Distributor Management
- Sales Operations
- Data Analysis
- DMS / SFA
- Field Sales
ทักษะเพิ่มเติม / Nice to have
- Trade Marketing
- Third-Party Logistics