General Trade Key Account /Chains Manager (Chain Customers, Ho Chi Minh City)
Unilever · Ho Chi Minh City, Vietnam
Full-timeonsitemidSalesSales
รายละเอียดงาน / Description
Based in Vietnam, this role drives the acquisition and commercial growth of chain-store accounts within the general trade channel in Ho Chi Minh City. You will formulate strategic joint business plans, steer commercial negotiations with key retail buyers, and manage trade investments to optimize sales performance. In addition, you will work hand-in-hand with distributor networks and cross-functional teams to ensure outstanding in-store visibility and product availability.
หน้าที่ความรับผิดชอบ / Responsibilities
- Formulate and execute periodic commercial account strategies tailored to assigned retail chains
- Drive revenue, market penetration, and profit margin targets within designated budgetary boundaries
- Lead commercial negotiations covering trade agreements, product listings, promotional programs, and display arrangements
- Partner with external distributor networks and internal commercial teams to maintain disciplined retail execution
- Perform regular field audits to inspect planogram compliance, stock availability, pricing accuracy, and marketing collaterals
- Generate rigorous demand forecasts and oversee accounts receivable along with inventory turnover health
คุณสมบัติ / Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline
- Demonstrated track record spanning multiple roles in trade marketing, category management, or account management
- In-depth familiarity with Vietnam's retail environment, specifically independent chain stores and general trade
- Proven competency in partnering effectively with distributor management and field sales personnel
- Strong negotiation, commercial analytical acumen, and cross-functional stakeholder leadership abilities
- Willingness to conduct frequent market travel and field store visits
ทักษะที่ต้องการ / Required skills
- Key Account Management
- Trade Marketing
- Distributor Management
- Commercial Negotiation
- Sales Forecasting
- Category Management
- Retail Execution
ทักษะเพิ่มเติม / Nice to have
- General Trade
- Demand Planning