Head Marketing Strat & Martech
UOB · Central Region (City Area)
Full-timeonsiteexecutiveMarketingBankingMarketing StrategyMartechPerformance MarketingLeadership
รายละเอียดงาน / Description
Based in Singapore, this executive role within Group Retail Marketing spearheads retail consumer marketing strategy across key regional markets including Malaysia, Thailand, Indonesia, and Vietnam. The selected leader will modernize traditional marketing frameworks by integrating advanced digital strategies, artificial intelligence, and marketing technology platforms. Additionally, this position establishes governance standards, oversees agency partnerships, and drives cross-regional performance marketing initiatives to maximize return on marketing investments.
หน้าที่ความรับผิดชอบ / Responsibilities
- Steer group retail consumer marketing strategy and product positioning across regional markets
- Spearhead digital marketing modernization leveraging artificial intelligence, machine learning, and martech tools
- Establish marketing governance, control processes, and brand identity consistency across regions
- Act as digital subject matter expert to optimize performance marketing and measure return on investment
- Manage relationships and operational efficiencies with external creative and media agencies
- Partner with cross-functional retail, digital, and analytics teams to optimize marketing workflows
คุณสมบัติ / Qualifications
- Over 12 years of extensive experience in strategic marketing roles
- Proven background in financial services or major media agencies preferred
- Prior regional leadership experience managing cross-border teams across Southeast Asia
- In-depth understanding of performance marketing and marketing technology platforms like Adobe stack and AppsFlyer
- Strong strategic planning ability paired with hands-on campaign execution skills
- Exceptional executive presence, communication, and stakeholder management capabilities
ทักษะที่ต้องการ / Required skills
- Marketing Strategy
- Performance Marketing
- MarTech
- Regional Marketing
- Stakeholder Management
- Campaign Management
- Digital Marketing
- Agency Management
ทักษะเพิ่มเติม / Nice to have
- Adobe Experience Cloud
- AppsFlyer
- Artificial Intelligence
- Financial Services