Global S&C GN_Song_Marketing_Consultant
Accenture · Kuala Lumpur, Exchange 106
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Malaysia, this role focuses on translating marketing business requirements into functional solutions and system implementations. You will support or direct marketing transformation initiatives leveraging Salesforce technologies like SFMC and Data Cloud. The position involves analyzing performance, optimizing customer journeys, and collaborating across global delivery teams.
หน้าที่ความรับผิดชอบ / Responsibilities
- Gather business needs and translate them into effective marketing architectures and workflows.
- Implement and configure platforms such as Salesforce Marketing Cloud, Data Cloud, and Pardot.
- Facilitate requirement-gathering workshops and draft functional system documentation.
- Help guide end-to-end marketing campaign transformation projects from planning to execution.
- Evaluate campaign analytics to pinpoint customer experience and conversion optimizations.
- Collaborate with onshore and offshore teams along with client stakeholders.
คุณสมบัติ / Qualifications
- At least two years of experience in marketing campaign strategy and execution.
- Hands-on functional consulting background with Salesforce marketing platforms.
- Demonstrated expertise in requirements analysis and martech solution support.
- Strong communication skills for managing client and cross-functional relationships.
- Experience with onshore and offshore team collaboration.
- Salesforce certifications in Marketing Cloud, Data Cloud, or Pardot are advantageous.
ทักษะที่ต้องการ / Required skills
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- Pardot
- Marketing Automation
- CRM
- Campaign Management
- Requirements Gathering
ทักษะเพิ่มเติม / Nice to have
- Salesforce Loyalty
- Salesforce Personalization
- Generative AI
- Channel Integration
- Attribution Modeling