Brand Manager - Lifebuoy Premium
Unilever · Ho Chi Minh City, Vietnam
Full-timeonsiteseniorMarketingMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role invites an experienced brand leader to accelerate growth for the premium segment through consumer-centric initiatives and innovative digital campaigns. You will craft strategic marketing plans, guide cross-functional teams, and oversee activation platforms across diverse retail and digital commerce channels. Additionally, the position drives product renovations, manages promotional budgets, and utilizes deep market insights to expand brand presence and consumer loyalty.
หน้าที่ความรับผิดชอบ / Responsibilities
- Translate consumer insights into effective brand engagement plans and marketing initiatives.
- Formulate category and marketing strategies to grow market penetration and commercial share across channels.
- Pioneer social-first and digital-led campaigns to boost customer consideration and conversion.
- Lead cross-functional alignment on brand direction, consumer needs, and product standards.
- Partner with creative, media, and social agencies to execute impactful ATL and BTL activations.
- Supervise innovation programs, marketing budgets, and the mid-term portfolio roadmap.
คุณสมบัติ / Qualifications
- 5 to 7 years of brand management background within the FMCG industry.
- Proven track record in business development and end-to-end brand management.
- Strong background in digital marketing and social media engagement.
- In-depth understanding of social commerce, digital commerce, and performance marketing models.
ทักษะที่ต้องการ / Required skills
- Brand Management
- FMCG
- Digital Marketing
- Social Media Strategy
- Performance Marketing
- E-Commerce
- Marketing Strategy
- Budget Management