Customer Insight Manager (Quản lý Nghiên cứu Khách hàng)
Prudential · Thành phố Hồ Chí Minh
Full-timeonsiteseniorMarketingMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role drives strategic consumer understanding by executing in-house and third-party research studies. The selected professional will evaluate diverse customer data streams to supply actionable guidance for organizational decision-makers. Collaborating closely with customer experience leaders, the manager will spearhead action-planning workshops, champion user perspectives, and direct initiatives designed to elevate touchpoint satisfaction.
หน้าที่ความรับผิดชอบ / Responsibilities
- Manage internal and outsourced market research projects alongside customer data analytics initiatives.
- Evaluate internal stakeholder requirements to establish research scopes or assess external vendor proposals.
- Oversee research agency performance to ensure high-quality outputs, punctual delivery, and budget adherence.
- Collect data, construct survey questionnaires and discussion guides, conduct interviews, and prepare detailed insight reports.
- Host strategic workshops to transform research outcomes into clear operational plans across departments.
- Serve as the voice of the customer across cross-functional projects to improve touchpoint experiences.
คุณสมบัติ / Qualifications
- Demonstrated experience in consumer insights, market research, or customer analytics.
- Strong background in managing qualitative and quantitative research methodologies.
- Track record of effectively managing external research vendors and agency partnerships.
- Ability to extract meaningful patterns from diverse data sources and formulate business recommendations.
- Excellent stakeholder management, workshop facilitation, and project leadership capabilities.
ทักษะที่ต้องการ / Required skills
- Customer Insights
- Market Research
- Data Analytics
- Quantitative Research
- Qualitative Research
- Vendor Management
- Questionnaire Design
- Customer Experience