Manager/Assistant VP, TMRW Digital Engagement
UOB · Central Region (City Area)
Full-timeonsiteseniorMarketingBankingDigital BankingEngagementFintechMarketing
รายละเอียดงาน / Description
Based in Singapore, this role plays a key part in championing new digital offerings and driving active customer participation across digital channels. The appointed professional will lead engagement campaigns, boost user adoption, and advocate for security awareness. The position involves close teamwork with product and marketing teams to deliver educational content and track campaign performance metrics.
หน้าที่ความรับผิดชอบ / Responsibilities
- Execute engagement strategies to boost user adoption during digital product launches
- Partner with digital platform and marketing teams on security feature rollouts and educational initiatives
- Develop and deliver campaigns on anti-scam awareness and customer security protection
- Oversee security alert messaging and protocols across all digital banking channels
- Track, analyze, and report on key digital engagement metrics to optimize campaign results
คุณสมบัติ / Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related discipline
- At least 3 years of product marketing experience, ideally within financial services or technology
- Solid grasp of digital security concepts and customer education methods
- Strong communication, analytical, and project management skills
- Demonstrated capability in cross-functional collaboration and stakeholder management
- Hands-on experience with digital analytics and campaign management systems is advantageous
ทักษะที่ต้องการ / Required skills
- Product Marketing
- Digital Engagement
- Customer Education
- Project Management
- Stakeholder Management
- Data Analysis
- Communication
ทักษะเพิ่มเติม / Nice to have
- Digital Analytics
- Campaign Management Tools