Marketing Manager

รายละเอียดงาน / Description

Job Description

• Performance Ecosystem Management: Oversee the paid media engine across all digital touchpoints (Meta, TikTok Shop, Shopee, Lazada) to maintain a standard Media Efficiency Ratio.
• Daily Target Optimization: Track daily GMV, paid content conversion rates, and affiliate creator outputs to ensure weekly revenue milestones are consistently met.
• Real-Time Agency Management: Partner directly with the external performance marketing agency, critically evaluate ad accounts to adjust targeting strategies, creative briefs, and campaign executions in real time based on live data.
• Budget & ROAS Stewardship: Monitor cross-channel ad spend daily to eliminate budget waste, protect product margins, and ensure maximum ROAS and GMV efficiency.
• AI-Powered Data Infrastructure: Utilize advanced AI platforms and data analytics tools to clean, prepare, and consolidate raw cross-channel reporting data into high-visibility dashboards.
• Predictive Insights to Action: Convert complex performance metrics into clear, actionable marketing frameworks for upcoming campaigns (e.g., proactive product pivots, adjusting GWP mechanics).
• Campaign Execution: Act as the project owner to execute end-to-end online and offline campaigns with team.
• Cross-Functional Coordination: Manage day-to-day communications and track operational deliverables with influencers, creative production houses, and offline retail partners (Watsons, Eveandboy, Beautrium, KIS).
• Operational Agility: Handle essential marketing errands, administrative operational pipelines, and sudden task variations required to keep cross-channel campaigns running smoothly.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science, or a related field.
• 3–5 years of verified experience in performance marketing, digital advertising, or marketing operations. Direct experience in beauty, skincare, or FMCG sectors is highly preferred.
• Proven track record in reading and auditing ad accounts (Meta Ads Manager, TikTok Ads Manager, Collaborative Ads/CPAS, Ecommerce Ads).
• Advanced data preparation capabilities using Microsoft Excel or Google Sheets (Pivot tables, data formatting, and cross-channel modeling).
• Practical mastery of AI tools for data interpretation, custom chart generation, and automated report building (e.g., Chat GPT Advanced Data Analysis, Claude, or specialized marketing analytics AI apps).
• Data-strong, able to interpret daily numbers and adjust strategy fast.
• Comfortable working in a fast-paced marketing environment.
• Creative mindset but performance-first decision making.
• Good communication and project management ability.