Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)
Prudential · Thành phố Hồ Chí Minh
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role involves developing and refining customer strategies, focusing on affluent segments. The manager will analyze customer data to identify growth opportunities and design value propositions. This position requires strong analytical skills to translate insights into actionable business plans and drive customer lifetime value.
หน้าที่ความรับผิดชอบ / Responsibilities
- Develop and refine affluent customer strategies
- Translate segmentation insights into business opportunities
- Identify priority customer segments and value pools
- Define customer growth, retention, and lifetime value strategies
- Monitor market trends and competitor programs
- Analyze customer portfolios and commercial performance
คุณสมบัติ / Qualifications
- 5-7 years in customer marketing (segmentation, growth, loyalty)
- Experience driving affluent customer engagement is preferred
- Strong analytical skills to convert data into actions
- Commercial acumen to identify value pools and growth
- Ability to collaborate across departments
- Experience in priority banking or wealth management is a plus
ทักษะที่ต้องการ / Required skills
- Customer Marketing
- Segmentation
- Customer Growth
- Loyalty Programs
- Analytical Skills
- Commercial Acumen
ทักษะเพิ่มเติม / Nice to have
- Affluent Customer Management
- Priority Banking
- Wealth Management