Director, Lifecycle Marketing
Singtel · Singapore, Singapore
Full-timeonsiteleadMarketingMarketing
รายละเอียดงาน / Description
Based in Singapore, this leadership position steers the consumer lifecycle marketing strategy to drive retention, minimize churn, and elevate overall customer value. The chosen leader will oversee hyper-personalization initiatives powered by artificial intelligence and data-driven models. Additionally, the role involves guiding high-performing cross-functional teams to execute automated campaigns and deliver measurable commercial results across digital touchpoints.
หน้าที่ความรับผิดชอบ / Responsibilities
- Direct consumer base management strategies focusing on churn mitigation, contract renewals, and ARPU enhancement.
- Formulate and execute customer lifecycle plans to boost customer retention and cross-sell opportunities.
- Oversee AI integration into lifecycle workflows, including predictive modeling, real-time decisioning, and hyper-personalization.
- Track market and competitor trends to optimize customer acquisition channels and service positioning.
- Lead multi-channel marketing campaigns through automation, behavioral targeting, and predictive customer journeys.
- Manage, mentor, and grow a high-performing lifecycle marketing team while balancing resources.
คุณสมบัติ / Qualifications
- Bachelor's degree in Business, Marketing, Finance, Accountancy, or a related discipline; MBA is preferred.
- Extensive background in customer management, lifecycle marketing, and retention within large corporations or MNCs.
- Demonstrated expertise in customer journey design across online, mobile, and social media platforms.
- Solid familiarity with telecommunications data, device ecosystems, customer analytics, and loyalty initiatives.
- Proven leadership, people management, budget control, and executive stakeholder management capabilities.
ทักษะที่ต้องการ / Required skills
- Lifecycle Marketing
- Customer Retention
- Base Management
- Customer Analytics
- Stakeholder Management
- Team Leadership
- Marketing Automation
- Campaign Management
ทักษะเพิ่มเติม / Nice to have
- AI Integration
- Predictive Modeling
สวัสดิการ / Benefits
- Comprehensive suite of health and wellness benefits
- Continuous training and professional development programs
- Internal career mobility opportunities