Customer Segmentation & Growth Strategy Senior Manager (Quản lý Cấp cao Phân khúc Khách hàng & Chiến lược Tăng trưởng)
Prudential · Thành phố Hồ Chí Minh
Full-timeonsiteleadCustomerCustomer StrategyAnalyticsInsuranceGrowth StrategyVietnam
รายละเอียดงาน / Description
Based in Vietnam, this strategic leadership role focuses on designing and implementing enterprise-wide customer segmentation to maximize lifetime value and business growth. The appointed leader will bridge corporate strategy, advanced data analytics, and operational execution to guide customer lifecycle initiatives. Working alongside cross-functional teams, you will establish targeted propositions and drive insight-led retention and expansion programs.
หน้าที่ความรับผิดชอบ / Responsibilities
- Design and execute enterprise customer growth roadmaps aligned with business objectives across acquisition, retention, and repurchase.
- Oversee the corporate customer segmentation methodology, evolving needs-based, lifecycle, and behavioral models.
- Analyze market opportunity, value pools, and segment capacity to direct investment and strategic business choices.
- Lead customer research and behavioral analytics to generate actionable commercial recommendations across business functions.
- Establish performance tracking metrics, scorecards, and executive dashboards for customer lifetime value and retention.
- Collaborate across Product, Distribution, Digital, and Marketing departments to implement data-driven segment initiatives.
คุณสมบัติ / Qualifications
- Bachelor's degree or higher in Business, Marketing, Economics, Data Analytics, Statistics, or related discipline; MBA preferred.
- Minimum 8 years of relevant experience across customer strategy, customer analytics, segmentation, or management consulting.
- At least 5 years of experience leading teams and influencing cross-functional strategic decisions.
- Demonstrated expertise in customer lifetime value (CLV), retention frameworks, and lifecycle performance tracking.
- Background in financial services, insurance, banking, telecommunications, or digital platforms preferred.
- Familiarity with predictive analytics, AI solutions, customer data platforms (CDP), and marketing technology is advantageous.
ทักษะที่ต้องการ / Required skills
- Customer Strategy
- Customer Segmentation
- Customer Lifetime Value (CLV)
- Customer Insights
- Market Sizing
- Performance Management
- Stakeholder Management
ทักษะเพิ่มเติม / Nice to have
- Predictive Analytics
- Customer Data Platform (CDP)
- Personalization
- Fintech
- Insurance
สวัสดิการ / Benefits
- Competitive enterprise benefits package.
- Inclusive and diverse work environment supporting career growth.