Senior Brand Manager
P&G · KUALA LUMPUR GENERAL OFFICE
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Malaysia, this role involves leading marketing and commercial strategies for a major brand, collaborating with various teams to develop and execute comprehensive plans. The Senior Brand Manager will identify business opportunities, drive category growth, and enhance market penetration through consumer insights and innovative product designs. Success in this position requires strong leadership, strategic thinking, and the ability to build effective relationships across functions.
หน้าที่ความรับผิดชอบ / Responsibilities
- Define growth models using consumer insights and campaign analysis
- Lead brand building strategies across online and offline channels
- Identify consumer needs to inform product development
- Communicate with local partners and stakeholders to drive initiatives
- Develop marketing toolkits for various campaigns
- Craft promotion, pricing, and marketing plans
คุณสมบัติ / Qualifications
- Bachelor’s degree, preferably in business or marketing
- 3-7 years in brand management, consulting, or consumer journey design, ideally in FMCG
- Strong market knowledge of Malaysia and local consumer understanding
- Excellent forward-thinking, strategic, and courageous leadership skills
- Strong strategic and analytical thinking with data connection ability
- Proven ability to drive innovation and brand growth
ทักษะที่ต้องการ / Required skills
- Brand Management
- Strategic Thinking
- Analytical Skills
- Leadership
- Teamwork
- Communication
- Market Knowledge (Malaysia)
- Consumer Insights
- Marketing Strategy
- FMCG