P&G PEAKATHON 2026: Flagship P&G Case Competition
P&G · SINGAPORE GENERAL OFFICE
InternshiponsiteentryMarketingCase CompetitionBrand StrategyStudent ChallengeConsumer GoodsInternship
รายละเอียดงาน / Description
Based in Singapore, this flagship business challenge invites university students to develop strategic marketing solutions for an iconic global healthcare brand. Working in small teams, participants will dissect youth consumer behaviors, formulate actionable brand insights, and present innovative campaigns through creative media. Top performers will advance through national stages to represent their country regionally and unlock fast-tracked career pathways.
หน้าที่ความรับผิดชอบ / Responsibilities
- Form a collaborative team and complete required individual evaluation steps.
- Analyze target consumer habits, market contradictions, and brand positioning challenges.
- Design an original visual or video presentation conveying strategic consumer insights.
- Produce a structured written rationale detailing trade-offs, impact metrics, and business logic.
- Present high-impact business solutions across national and regional competition stages.
คุณสมบัติ / Qualifications
- Currently enrolled as an undergraduate or master's university student.
- Located in Singapore.
- Registered as part of an eligible team of three to four members.
ทักษะที่ต้องการ / Required skills
- Strategic Thinking
- Consumer Insights
- Market Research
- Creative Storytelling
- Presentation Skills
- Teamwork
- Problem Solving
ทักษะเพิ่มเติม / Nice to have
- Video Production
- Brand Strategy
สวัสดิการ / Benefits
- Fast-tracked consideration for company internship roles.
- Opportunity to compete on an international stage against regional peers.
- Hands-on experience resolving genuine corporate brand challenges.