Assistant Director, Analytics & Insights
Prudential · Kuala Lumpur
Full-timeonsiteseniorOtherTechnology
รายละเอียดงาน / Description
Based in Malaysia, this role drives analytical roadmaps and metrics for the marketing team, utilizing statistical and business intelligence tools. The position involves collaborating with stakeholders to facilitate business analytics and strategy, performing data mining to identify marketing opportunities, and leading a team of analysts. This role is crucial for fostering a data-driven marketing culture and ensuring robust data availability for strategic decision-making.
หน้าที่ความรับผิดชอบ / Responsibilities
- Guide business units towards knowledge-based management and effective information use.
- Implement key value driver measurement and utilize decisional analytics models.
- Provide expertise for marketing programs, including test design and analysis.
- Assess product profitability and conduct statistical significance testing.
- Develop and implement analytical models to support business strategies.
- Lead a team of analysts in enhancing business analytics and reporting.
คุณสมบัติ / Qualifications
- Bachelor's or Master's degree in a quantitative field from a reputable university.
- Strong experience in operations, MIS, systems management, and banking/insurance marketing.
- At least 9 years of managerial experience, preferably in banking with marketing/finance exposure.
- Awareness of consumer and commercial products and market trends.
- Experience in practical application of analytical models like propensity and segmentation.
ทักษะที่ต้องการ / Required skills
- SAS
- Qliksense
- Power BI
- Data Mining
- Correlation Analysis
- Statistical Analysis
- Business Intelligence
- Team Leadership
ทักษะเพิ่มเติม / Nice to have
- R
- Hadoop
- Propensity Modeling
- Segmentation Modeling