Brand Manager
P&G · KUALA LUMPUR GENERAL OFFICE
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Malaysia, this role involves leading marketing and commercial strategies for a major brand, focusing on local market opportunities. The Brand Manager will collaborate with various teams to develop and execute end-to-end plans, including communication, pricing, and identifying consumer needs. Success requires strong relationship-building, achieving business targets, and driving category growth through innovation and effective marketing toolkits.
หน้าที่ความรับผิดชอบ / Responsibilities
- Define growth models using consumer insights and campaign analysis
- Lead brand-building activities and initiative maximization for online retailers
- Identify consumer needs and provide input for product design
- Communicate with local partners and stakeholders to drive business initiatives
- Develop fit-for-use marketing toolkits for various channels
- Craft promotion and pricing strategies, and marketing plans
คุณสมบัติ / Qualifications
- Bachelor’s degree in any field, preferably with business or marketing focus
- 2-4 years of brand management, consulting, or consumer journey design experience
- Strong market knowledge of Malaysia for local consumer understanding
- Excellent forward-thinking, strategic, and courageous leadership skills
- Strong strategic and analytical thinking with ability to generate insights
- Ability to drive innovation and brand growth, with strong communication and teamwork
ทักษะที่ต้องการ / Required skills
- Brand Management
- Marketing Strategy
- Consumer Insights
- Market Analysis
- Strategic Thinking
- Analytical Skills
- Leadership
- Communication
- Teamwork
- Innovation
ทักษะเพิ่มเติม / Nice to have
- FMCG Industry Knowledge