Assistant Brand Manager - UPro Home Care
Unilever · Ho Chi Minh City, Vietnam
Full-timeonsitemidMarketingMarketing
รายละเอียดงาน / Description
Based in Vietnam, this role drives sustainable growth for Homecare Professional and Surf Dishwash Retail portfolios. You will champion consumer, operator, and shopper insights to build effective innovation roadmaps, 6P deployment strategies, and high-impact marketing campaigns. Collaborating across cross-functional units, you will monitor performance metrics and manage assigned brand budgets to expand market share across online and offline channels.
หน้าที่ความรับผิดชอบ / Responsibilities
- Execute growth and deployment plans for Homecare Professional and Surf Dishwash Retail lines.
- Translate consumer, operator, and shopper insights into innovation pipelines and activation plans.
- Spearhead innovation initiatives including market analysis, 6P execution, and business case creation.
- Oversee communication, brand activation, POSM rollouts, and sales engagement programs with agency partners.
- Track brand performance indicators and optimize demand generation across online and offline channels.
- Supervise marketing budget allocations and partner with finance on innovation profitability models.
คุณสมบัติ / Qualifications
- At least three years of brand management experience, ideally within FMCG.
- Demonstrated success in innovation development, user barrier identification, and 6P mix formulation.
- Practical background in marketing communication and trade channel execution.
- Solid experience handling innovation P&L and collaborating on financial aspects.
- Strong verbal and written English communication abilities.
ทักษะที่ต้องการ / Required skills
- Brand Management
- FMCG
- Innovation Development
- 6P Marketing Mix
- P&L Management
- Trade Marketing
- English