SCALE Squad: The Path from Plants.work Applicant to Growth Squad Member
SCALE Squad is hiring for 24 remote fractional roles with ASEAN clients. See the roles, how to apply and what to prepare before you do.
You have years of experience in performance marketing and want to try fractional work, but you have no network of overseas clients yet and do not want to spend your time finding clients, negotiating contracts and chasing invoices all by yourself. If that sounds like you, SCALE Squad is one path worth knowing about.
What is SCALE Squad?
SCALE (Scale Co., Ltd.) positions itself as an AI Transformation Enabler for Thailand and ASEAN, working with clients through a Growth Squad that has three tiers in one team: Scale Strategic, fractional C-Level, Director or Head-of leaders; Scale Execution, specialists who use AI to get the work done; and Scale Autonomous, an agentic AI stack that runs routine work.
The model is dual-brand: Plants.work is the open talent pool where fractional specialists apply, are screened and benchmarked, while SCALE handles scoping with clients, contracting and delivery. SCALE states that client squads are built from top-5% fractional talent via Plants.work.
Open roles
The SCALE Squad campaign on Plants.work has 24 roles in three groups.
Marketing and Operations (9 roles)
For example Fractional CMO, Fractional COO, Fractional Operations Director, Performance Marketing Specialist, Marketing Automation Specialist, Copywriter and Business Process Specialist.
Technology and Data (8 roles)
For example Fractional CTO, Fractional AI Transformation Lead, Data Engineer, BI Analyst, LLM Application Specialist and Automation Developer.
Sales and Expansion (7 roles)
For example Fractional Head of Growth and Expansion (ASEAN), Fractional Regional Expansion Director, Fractional Business Development Director, Sales Development Representative and Partnerships Specialist.
What the work looks like
- Remote, with clients across ASEAN.
- Time: about 8 to 20 hours per week per project, so it can sit alongside other work.
- Way of working: as a team that shares responsibility for the client's growth KPIs, not as freelancers managing everything alone.
- Rhythm: SCALE uses a 90-day delivery plan in four phases: Discover, Design, Deploy and Drive.
How applying and selection work
Applicants for every role go through one selection process on Plants.work, completed within 30 days. You apply once for the role that fits you best, and the team then assesses your fit with client projects.
What to prepare before applying
A resume that tells results
Describe achievements as problem, action and result, using numbers when you have real data. The selection team needs to see what impact you created, not just what you were in charge of.
1 to 2 case studies
Choose work closest to the role you are applying for. Learn how to write them in Build a Personal Brand That Helps Fractional Clients Find You.
Examples of using AI in your work
Because the squads work in an AI-augmented way, be ready to explain how you use AI in real work: which steps you use it for and which you check yourself.
The time you can really give
Estimate how many hours a week you can commit consistently, and when you are available for meetings.
Working English
Clients are in several countries, so being able to write work summaries and communicate in English helps a lot.
Watch out for
- Check your current employment contract for side-work and non-compete clauses before applying.
- Do not commit to more hours than you can truly deliver, because the whole team shares the KPIs.
- Fractional income is not the same as a monthly salary, so plan your finances ahead.
Good teams are not looking for people who can do everything. They are looking for people who do their part best.
How to start
- Read the details of the 24 roles and pick the 1 that best matches your experience.
- Sharpen your resume with Resume Lab so it tells clear results.
- Prepare your case studies and examples of using AI at work.
- Practise presenting your work in English with Interview Lab.
- Apply through the campaign page and follow up on the selection.
See all roles and apply at SCALE Squad on Plants.work. If you are not sure you are ready, read How to Become a Fractional Executive first.